Gallery
the art director’s cut – photo highlights from our work.
Telltale Media is a content-focused marketing agency dedicated to helping your brand build stronger, longer and more profitable relationships with your target audience.
Telltale Media is a content-focused marketing agency dedicated to helping your brand build stronger, longer and more profitable relationships with your target audience.
Our work, applied across all forms of print and digital, specialises in turning brands into stories. Stories that excite and entertain. That capture attention, trigger response and inspire audiences to spend incredible amounts of time with your brand wherever they are – on buses and trains, in the office, down the pub or at home on the sofa.
As traditional communications falter, lost in the muddled media landscape, the creative industry is finally wising up to the power of content. Even a few ad agencies now have content departments of their own. At Telltale Media, we don’t have a content department. Content is our department. And we’re open for ideas whenever you need us.
Five rules for creating content marketing with maximum impact.
At one time, content marketing was largely confined to print. Today it’s an omnipresent force that’s integral to the marketing strategies of most of the world’s leading brands – from viral videos and social media campaigns to websites, magazines, direct mail and SEO (creating quality and consistent content even has a transformative effect on your search engine ranking). In its ability to reach and retain customers content marketing is out on its own. Use it effectively and your brand will be too.
Have you ever seen a door-to-door salesman approaching your home and then pretended you’re not there when the doorbell rings? Go on, admit it. As consumers, we avoid this kind of direct selling because we resent having our free time interrupted. The bad news is that today’s consumers increasingly treat conventional interruptive marketing the same way. But content marketing is different. Consumers actively seek it out, electing to spend extraordinary amounts of time immersed in it across both print and digital.
Providing your audience with highly targeted content-rich communication that informs and entertains increases trust and goodwill towards your brand. So when the time comes to deliver key messages about your products and services your audience is much more inclined to listen. And to respond the way you want them to.
The theory that you don’t have to be liked to be successful might hold true for individuals, but apply this thinking to your brand and you’re done for. In the pursuit of market share, popularity is everything. Time and again content marketing has been shown to be the most favoured form of branded communication among consumers. Add it to your marketing output and watch your popularity rating shoot off the chart.
Taking your audience for granted is a nailed-on way to lose them. As well as being a great tool for attracting customers, content marketing is the perfect medium for keeping them active. Maintaining regular contact via a magazine, digital content or compelling social media campaign reminds them why they bought into your brand in the first place… and provides you with an opportunity to inspire them to even greater levels of loyalty by informing them of new products, services and your all-round, ongoing awesomeness.
45%of consumers take positive action as a result of reading content marketing (CMA)
84%OF iPAD OWNERS SAY THEY WOULD DOWNLOAD AN APP FROM ONE OF THEIR FAVOURITE BRANDS (YOU GOV)
86%OF SMARTPHONE OWNERS WOULD LIKE BRANDS TO PRODUCE MORE EXCLUSIVE OR ORIGINAL CONTENT FOR THEIR DEVICES (CINT)
25 MINUTESIS THE AVERAGE TIME READERS SPEND ENGAGED WITH A QUALITY CUSTOMER MAGAZINE (APA)
the art director’s cut – photo highlights from our work.
From down under to oop north – the life story of our company.
Telltale Media was founded in Perth, Australia in 2006. After establishing our business down under we relocated to our native north of England in 2011, from where we now service clients in two hemispheres from our base in Harrogate, North Yorkshire.
Bringing global experience to local markets in the UK and Australia.
Our key personnel are established industry professionals with senior level experience at two of the leading content marketing agencies in the UK. Over the last two decades we have created and managed content-focused communications for some of the world’s leading brands, including Nike, Land Rover, Volvo, Manchester United, Virgin, Marks & Spencer and Warner Bros.
During our start-up years this experience and expertise, combined with a natural flair for optimism, helped us make the journey from unknown quantities to award-winning agency in rapid time. And we continue to grow, attracting major clients in the travel, property, banking, retail and sports sectors.
For a small business we have a proud record of punching above our weight. And as we continue to expand into the UK, using our global experience to support regional businesses, it’s a record we are committed to building on. At the same time, maintaining our reputation as a company doing great work created by people who are great to work with.
Meet the communicators, creators
and collaborators who make Telltale tick.
Clare was working in content marketing before the phrase had even been coined. Prior to co-founding Telltale Media, she spent 11 years at Redwood in London, the world’s largest content agency, where she formulated content strategy for some of the world’s best-known brands. As Board Director at Redwood she managed the customer magazines of Marks & Spencer, Harvey Nichols and Boots and developed global magazine brands for Volvo and Land Rover. She has experience in the property and travel sectors too. We could also mention that she was once crowned Under-13’s Cheshire Schools Long Jump Champion but that would just be showing off.
Scott is an award-winning editor, writer and copywriter with over a decade of experience in content marketing. Before establishing Telltale Media he was Group Editor at Haymarket Network London, developing and managing content creation and strategy for brands including Nike, Manchester United, the British Army (on his shift ARMY Magazine was named UK Customer Magazine of the Year) and the London 2012 Olympic bid organisation. In pursuit of great content he has ridden in a tank through a warzone, hung out backstage at a Miss Universe pageant and eaten pizza with Batman. He also once took a phone call from someone he accused of pretending to be Sir Alex Ferguson… only to discover it was, in fact, Sir Alex Ferguson. But no one’s perfect, right?
Natarsha began her design career at Redwood London, working on the flagship customer magazine of Marks & Spencer. She later became a designer on John Brown Publishing’s Food Illustrated, a period in which she contributed to its transition from consumer title to award-winning customer magazine for Waitrose. Before linking up with Telltale Media, she ran her own design business in Perth, Australia and spent two and a half years as Art Director of Western Australia’s iconic lifestyle magazine, Scoop. Natarsha has art directed countless photo-shoots and worked with many high-profile models and celebrities, including Nigella Lawson who taught her how to make a raspberry Pavlova so good it feels like angels are kissing your taste buds.
Paul has been Telltale’s guru of digital for over a decade. Focusing on web development and CMS integration, he brings programming expertise and inspiration to projects for our clients in both the UK and Australia. Paul is fluent in three languages, two of which he uses to communicate exclusively with computers. He gets on famously with databases too. As well as providing his own skills to Telltale, Paul also supports us with additional manpower through the network of developers he has assembled at his own company, Visual Intent.
At Telltale Media we know a lot, but we don’t presume to know it all. Though we can handle most requirements in-house, to ensure our clients have access to additional expertise at exceptional value we occasionally partner with individuals and companies who seriously know their onions in a variety of specialist areas such as SEO, PPC and video and film production.
how to find us & drop us a line.
The Studio
98 Duchy Road
Harrogate
North Yorkshire
HG1 2HA
UK