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Welcome

Creating Inspiring Narratives for Brands

Telltale Media is a content-focused marketing agency dedicated to helping your brand build stronger, longer and more profitable relationships with your target audience.

Creating Inspiring Narratives for Brands

Telltale Media is a content-focused marketing agency dedicated to helping your brand build stronger, longer and more profitable relationships with your target audience.

Our work, applied across all forms of print and digital, specialises in turning brands into stories. Stories that excite and entertain. That capture attention, trigger response and inspire audiences to spend incredible amounts of time with your brand wherever they are – on buses and trains, in the office, down the pub or at home on the sofa.

As traditional communications falter, lost in the muddled media landscape, the creative industry is finally wising up to the power of content. Even a few ad agencies now have content departments of their own. At Telltale Media, we don’t have a content department. Content is our department. And we’re open for ideas whenever you need us.

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The Content Commandments

Five rules for creating content marketing with maximum impact.

01 Remember, content isn’t king any more. It’s god.

At one time, content marketing was largely confined to print. Today it’s an omnipresent force that’s integral to the marketing strategies of most of the world’s leading brands – from viral videos and social media campaigns to websites, magazines, direct mail and SEO (creating quality and consistent content even has a transformative effect on your search engine ranking). In its ability to reach and retain customers content marketing is out on its own. Use it effectively and your brand will be too.

02 EARN ATTENTION.
DON’T DEMAND IT.

Have you ever seen a door-to-door salesman approaching your home and then pretended you’re not there when the doorbell rings? Go on, admit it. As consumers, we avoid this kind of direct selling because we resent having our free time interrupted. The bad news is that today’s consumers increasingly treat conventional interruptive marketing the same way. But content marketing is different. Consumers actively seek it out, electing to spend extraordinary amounts of time immersed in it across both print and digital.

03 GIVE AND YOU SHALL RECEIVE.

Providing your audience with highly targeted content-rich communication that informs and entertains increases trust and goodwill towards your brand. So when the time comes to deliver key messages about your products and services your audience is much more inclined to listen. And to respond the way you want them to.

04 BE WELL LIKED…
NOT JUST WELL KNOWN.

The theory that you don’t have to be liked to be successful might hold true for individuals, but apply this thinking to your brand and you’re done for. In the pursuit of market share, popularity is everything. Time and again content marketing has been shown to be the most favoured form of branded communication among consumers. Add it to your marketing output and watch your popularity rating shoot off the chart.

05 NEVER PUT YOUR CUSTOMERS ON THE BACK BURNER.

Taking your audience for granted is a nailed-on way to lose them. As well as being a great tool for attracting customers, content marketing is the perfect medium for keeping them active. Maintaining regular contact via a magazine, digital content or compelling social media campaign reminds them why they bought into your brand in the first place… and provides you with an opportunity to inspire them to even greater levels of loyalty by informing them of new products, services and your all-round, ongoing awesomeness.

Content Marketing: The Numbers Add Up

45%of consumers take positive action as a result of reading content marketing (CMA)

84%OF iPAD OWNERS SAY THEY WOULD DOWNLOAD AN APP FROM ONE OF THEIR FAVOURITE BRANDS (YOU GOV)

86%OF SMARTPHONE OWNERS WOULD LIKE BRANDS TO PRODUCE MORE EXCLUSIVE OR ORIGINAL CONTENT FOR THEIR DEVICES (CINT)

25 MINUTESIS THE AVERAGE TIME READERS SPEND ENGAGED WITH A QUALITY CUSTOMER MAGAZINE (APA)

History

From down under to oop north – the life story of our company.

Telltale Media was founded in Perth, Australia in 2006. After establishing our business down under we relocated to our native north of England in 2011, from where we now service clients in two hemispheres from our base in Harrogate, North Yorkshire.

Bringing global experience to local markets in the UK and Australia.

Our key personnel are established industry professionals with senior level experience at two of the leading content marketing agencies in the UK. Over the last two decades we have created and managed content-focused communications for some of the world’s leading brands, including Nike, Land Rover, Volvo, Manchester United, Virgin, Marks & Spencer and Warner Bros.

During our start-up years this experience and expertise, combined with a natural flair for optimism, helped us make the journey from unknown quantities to award-winning agency in rapid time. And we continue to grow, attracting major clients in the travel, property, banking, retail and sports sectors.

For a small business we have a proud record of punching above our weight. And as we continue to expand into the UK, using our global experience to support regional businesses, it’s a record we are committed to building on. At the same time, maintaining our reputation as a company doing great work created by people who are great to work with.

MicroBlog

Stuff we've done. Things we like.
Places we've been.

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we like big blocks & we cannot lie

25 Jun 2015

The first releases of Bletchley Park’s latest village, Lane Gardens, are being launched with a mulit-platform marketing and advertising campaign featuring outdoor display, electronic direct mail, press and editorial, including a new edition of Park Life, the estate’s dedicated community newsletter. The campaign’s main hook is that blocks at Bletchley are getting BIGGER, reflecting the recent shift towards larger land stock of 500-600sqm aimed at the family market. Coming soon to (West Australian) billboards and newspapers near you!

Springtime in Haynes

Media splash for Springtime Riverside expansion

25 Apr 2015

Following the acquisition of a new parcel of land at their Springtime development we have recently been engaged by Wallis Property to create a range of standalone branding collateral for the project’s Riverside village. Work includes a new brochure, site and roadside signage, press ads and advertorials.

Tourism Western Australia advertorial

A gap year to remember

24 Jan 2015

Our latest editorial work for Tourism Western Australia features in The Gaptravel Guide this month. A DPS feature designed and written to appeal to UK university students profiles the ‘Best of the West’ travel experiences, including things backpackers can do even if their budget is tighter than a pair of tumble-dried skinny jeans. Highlights include swimming with dolphins, exploring the mysterious Bungle Bungle rock formations (unknown to all but local Aboriginal groups until the 1980s) and ideas for working holidays.

Dunsborough Lakes estate

Dunsborough Lakes site launch

24 Nov 2014

“Love Dunsborough. Love Dunsborough Lakes.” These words – the tag line for the Dunsborough Lakes land estate – inspired the design of our latest website for the West Australian-based property group, Wallis Property. A slide sequence, each referencing a USP of the estate, was used to communicate the benefits of south west living directly through the site’s homepage. Photography was directed and shot by Ian and Erick Regnard, who managed to overcome some pretty unfavourable weather conditions to generate a collection of images that showcase the very best of the Dunsborough Lakes lifestyle – from the pristine tees and greens of the estate’s 18-hole championship golf course to the golden sands of the nearby Geographe Bay. View the website here: dunsboroughlakes.com.au

travel western australia

Sun, surf, seafood and sauvignon

21 Sep 2014

With winter just around the corner, how about warming your cockles with a trip to super-sunny Western Australia? Our clients at Tourism WA are currently running a UK press advertorial campaign to tempt us Brrrrrrrits to warmer climes this winter. Featuring in numerous national newspapers and magazines the campaign, for which we were again called on to provide full creative and editorial services, profiles the gourmet-rich south west region of the State, land of sun, surf, seafood and sauvignon. Visit westernaustralia.com/gourmet for more info.

Dunsborough-Newsletter_PRINT-1

First wave works underway at Dunsborough lakes

05 Aug 2014

Following our appointment as creative agency for the Dunsborough Lakes golf course land estate in south west Western Australia we have been busy on a complete re-branding of the project. A new logo has been approved and a brochure, website and site signage are currently in the works. To announce their plans for the spectacular beachside estate, Wallis Property has also commissioned us to produce an editorialised newsletter, Lakeside, to be printed and door-dropped to existing residents and the wider local community. The first edition is available to view here.

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HOLY DOWNLOADS! BATMAN LIVE HITS APPSTORE MILESTONE

07 Apr 2014

Despite the show’s US arena tour coming to an end over the summer, the Batman Live iPad app is maintaining its impressive popularity with fans of the Caped Crusader. The custom-made app, produced for Water Lane Productions/Warner Bros in collaboration with our partners at Interceptor Media, has now racked up over 100,000 downloads on the appstore. Ker-pow!

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GOING, GOING… GONE! LAND SALES GATHER PACE AT PROVIDENCE

30 Oct 2013

Good news reached us recently from our clients at Providence Estate where stages 2 and 3A, the latest release phases of this eventual 800-lot development, sold out within a matter of days. Pretty good going in one of Perth’s most competitive land corridors. Telltale provided complete branding services for the estate up to launch, including a mobile-responsive website and suite of marketing collateral, and we continue to support the project with ongoing marketing services, including a billboard campaign that’s scheduled for roll out in the coming weeks.

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“PASS THE MUSTARD AND THROW ANOTHER LOG ON THE FIRE”

28 Oct 2013

Random travel anecdote… On a recent trip to Amsterdam to create content for the website of the Peter Pan Never Ending Story World Arena Tour we came across what, by our reckoning, must be the coolest steak restaurant on the planet: Bar-beque Castell. Eating a 10-inch steak with a foot-long knife while sitting on a bum-hugging sofa in front of a roaring log fire set among the retro-glamour stylings of a 1970s ski-lodge (it’s almost a surprise not to find Rod Stewart and Britt Ekland intertwined at the next table) is an experience we urge everyone to get around to asap. Thanks to photo assistant Ben for the recommendation.

NEW BUSINESS WIN. THE TELLTALE TO-DO LIST GETS LONGER

21 Oct 2013

Our portfolio of land development clients was expanded further this week with the award of a contract to re-brand Springtime, a 10 hectare residential land development in Haynes, Western Australia. A new logo, website and a suite of sub-branded estate brochures are now on the Telltale to-do list. Let’s get busy…

Team

Meet the communicators, creators
and collaborators who make Telltale tick.

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clare morgan
managing director

Clare was working in content marketing before the phrase had even been coined. Prior to co-founding Telltale Media, she spent 11 years at Redwood in London, the world’s largest content agency, where she formulated content strategy for some of the world’s best-known brands. As Board Director at Redwood she managed the customer magazines of Marks & Spencer, Harvey Nichols and Boots and developed global magazine brands for Volvo and Land Rover. She has experience in the property and travel sectors too. We could also mention that she was once crowned Under-13’s Cheshire Schools Long Jump Champion but that would just be showing off.

Scott Morgan Creative Director

scott morgan
creative director

Scott is an award-winning editor, writer and copywriter with over a decade of experience in content marketing. Before establishing Telltale Media he was Group Editor at Haymarket Network London, developing and managing content creation and strategy for brands including Nike, Manchester United, the British Army (on his shift ARMY Magazine was named UK Customer Magazine of the Year) and the London 2012 Olympic bid organisation. In pursuit of great content he has ridden in a tank through a warzone, hung out backstage at a Miss Universe pageant and eaten pizza with Batman. He also once took a phone call from someone he accused of pretending to be Sir Alex Ferguson… only to discover it was, in fact, Sir Alex Ferguson. But no one’s perfect, right?

natarsha rawlins
art director

Natarsha began her design career at Redwood London, working on the flagship customer magazine of Marks & Spencer. She later became a designer on John Brown Publishing’s Food Illustrated, a period in which she contributed to its transition from consumer title to award-winning customer magazine for Waitrose. Before linking up with Telltale Media, she ran her own design business in Perth, Australia and spent two and a half years as Art Director of Western Australia’s iconic lifestyle magazine, Scoop. Natarsha has art directed countless photo-shoots and worked with many high-profile models and celebrities, including Nigella Lawson who taught her how to make a raspberry Pavlova so good it feels like angels are kissing your taste buds.

paul mosedale
head of digital

Paul has been Telltale’s guru of digital for over six years. Focusing on web development and online advertising campaign implementation, he brings programming expertise and inspiration to projects for our clients in both the UK and Australia. Paul is fluent in three languages, two of which he uses to communicate exclusively with computers. He gets on famously with databases too. As well as providing his own skills to Telltale, Paul also supports us with additional manpower through the network of developers he has assembled at his own company, Visual Intent.

friends, partners & associates

At Telltale Media we know a lot, but we don’t claim to know everything. Though we can handle most requirements in-house, to ensure our clients have access to additional expertise at exceptional value we occasionally partner with individuals and companies who seriously know their onions in a variety of specialist areas such as SEO, search marketing and video and film production. In addition to his role as co-owner of Telltale, Scott Morgan is also a founding partner of London-based digital agency, Interceptor Media. Interceptor create highly specialised web platforms and custom apps for iOS and Android – cutting edge development from which Telltale clients can benefit via our strategic association.

Contact

how to find us, call us or drop us a line.

TellTale MEDIA

The Studio
98 Duchy Road
Harrogate
North Yorkshire
HG1 2HA
UK

Suite 5
137 Main St
Osborne Park
WA 6017
Australia

GET IN TOUCH

+44 (0)1423 226 388
info@telltalemedia.net