With winter just around the corner, how about warming your cockles with a trip to super-sunny Western Australia? Our clients at Tourism WA are currently running a UK press advertorial campaign to tempt us Brrrrrrrits to warmer climes this winter. Featuring in numerous national newspapers and magazines the campaign, for which we were again called on to provide full creative and editorial services, profiles the gourmet-rich south west region of the State, land of sun, surf, seafood and sauvignon. Visit westernaustralia.com/gourmet for more info.
MicroBlog
First wave works underway at Dunsborough lakes
Following our appointment as creative agency for the Dunsborough Lakes golf course land estate in south west Western Australia we have been busy on a complete re-branding of the project. A new logo has been approved and a brochure, website and site signage are currently in the works. To announce their plans for the spectacular beachside estate, Wallis Property has also commissioned us to produce an editorialised newsletter, Lakeside, to be printed and door-dropped to existing residents and the wider local community. The first edition is available to view here.
HOLY DOWNLOADS! BATMAN LIVE HITS APPSTORE MILESTONE
Despite the show’s US arena tour coming to an end over the summer, the Batman Live iPad app is maintaining its impressive popularity with fans of the Caped Crusader. The custom-made app, produced for Water Lane Productions/Warner Bros in collaboration with our partners at Interceptor Media, has now racked up over 100,000 downloads on the appstore. Ker-pow!
GOING, GOING… GONE! LAND SALES GATHER PACE AT PROVIDENCE
Good news reached us recently from our clients at Providence Estate where stages 2 and 3A, the latest release phases of this eventual 800-lot development, sold out within a matter of days. Pretty good going in one of Perth’s most competitive land corridors. Telltale provided complete branding services for the estate up to launch, including a mobile-responsive website and suite of marketing collateral, and we continue to support the project with ongoing marketing services, including a billboard campaign that’s scheduled for roll out in the coming weeks.
“PASS THE MUSTARD AND THROW ANOTHER LOG ON THE FIRE”
Random travel anecdote… On a recent trip to Amsterdam to create content for the website of the Peter Pan Never Ending Story World Arena Tour we came across what, by our reckoning, must be the coolest steak restaurant on the planet: Bar-beque Castell. Eating a 10-inch steak with a foot-long knife while sitting on a bum-hugging sofa in front of a roaring log fire set among the retro-glamour stylings of a 1970s ski-lodge (it’s almost a surprise not to find Rod Stewart and Britt Ekland intertwined at the next table) is an experience we urge everyone to get around to asap. Thanks to photo assistant Ben for the recommendation.
NEW BUSINESS WIN. THE TELLTALE TO-DO LIST GETS LONGER
Our portfolio of land development clients was expanded further this week with the award of a contract to re-brand Springtime, a 10 hectare residential land development in Haynes, Western Australia. A new logo, website and a suite of sub-branded estate brochures are now on the Telltale to-do list. Let’s get busy…
BLETCHLEY PARK 2.0 IS LIVE AND UNLEASHED!
Following a two-month design and refresh project, a new-look website for the Bletchley Park estate is now up and running. New digital handiwork includes a revised interactive aerial context plan and the addition of an interactive estate masterplan. You can check out these upgrades at bletchleypark.com.au.