Agrinews is a monthly newsletter emailed to clients of Bankwest’s Agribusiness division. Previously produced in-house, the title underwent an extensive redesign by Telltale Media to enhance engagement and accommodate additional editorialised content. These changes were achieved while preserving its core function as a source of timely information and analysis relating to domestic and international commodity market trends and movements.
As part of a wide-ranging redevelopment of the Bankwest Business website, Telltale Media was engaged to refresh all existing product descriptions and add a new editorialised section featuring banking guides for small businesses. To assist Bankwest’s internal marketing team, we also produced a guideline document establishing criteria for the tone and structure of all content generated in-house.