Perspectives is a quarterly magazine for private clients of Patersons Securities, Australia’s largest stockbroker. As part of a consultancy arrangement, Telltale Media provided design and editorial guidance to assist with an in-house redevelopment of the title. The updated design and content strands were created to meet the client’s objective of achieving cost-effective qualitative improvements within the company’s internal production structures and schedules.
Month: June 2014
Halcyon Property Corporate Profile
Halcyon Property are a WA property development company specialising in the delivery of project management services to government and private clients. Since being engaged to extend the reach of the Halcyon brand, Telltale Media have created a new integrated corporate identity across all collateral, including the design, production and copywriting of a 24-page prospecting brochure and a variety of tender documents.
Halcyon Property Website
Following a strategic decision to market their services to a broader customer base, Halcyon Property approached Telltale Media with a brief to develop a corporate online presence showcasing their project management experience and credentials. In response, Telltale created a site that reflects Halycon’s practical approach and, via a comprehensive ‘projects’ section, delivers in-depth information on their specialist know-how in a succinct sequence of portfolio profiles.
Wallis Property Collateral
Wallis Property is an Australian property company currently managing residential developments with a combined end value in excess of $500m. Telltale Media were initially engaged to help promote the company’s corporate profile through the development of a content-rich brochure. We have since used editorial techniques to enhance a wide range of the company’s websites and publications, including the production of tender documents for high-value government development contracts.
Wallis Property Website
Wallis Property is an Australian property company currently managing residential developments with a combined end value in excess of $500m. A desire to enhance their online presence led them to appoint Telltale Media to undertake a full redevelopment of their website. As part of this process the design, functionality and information architecture were completely re-imagined to create a new site that acts both as a portal for private customers seeking further information on the company’s portfolio of land estates and as a corporate communication tool providing key company information and operational insights for the enlightenment of potential investors.
This Is Football Magazine
Telltale Media’s brief for This is Football magazine, a season review publication for the governing body of football in Western Australia, was to raise the sport’s profile at all levels (from grass roots to the professional game) and promote participation in skills-based coaching schemes across the State. The magazine delivered key marketing messages embedded within a varied editorial mix of news, features and event profiles and achieved a circulation in excess of 300,000 copies.
Ideasetc Magalogue
Ideasetc is a monthly magalogue (that’s content marketing-speak for a magazine/catalogue hybrid) created and produced by Telltale Media on behalf of national pharmacy group, healthetc pharmacies. It uses magazine-style product descriptions and thematic editorial to advance general health and wellbeing around a seasonal cycle of product promotions.
Healthetc Brand Identity
Healthetcpharmacies is a retail brand operated by Melbourne-based pharmacy group, Pharmacy Alliance. Telltale Media provided complete branding services up to launch – from naming and logo creation to a range of printed collateral (catalogues, posters, calendars, leaflets, prescription wallets, business cards, stationery) and POS material that included store signage and various store interior design elements.
Springtime Marketing Collateral
Springtime is a new residential land estate in Perth’s southern corridor comprised of three residential villages – Xavier, Central Park and Riverside. Telltale Media have provided extensive marketing services to the estate since 2013, having been initially engaged to develop, design and implement an extensive re-branding across all collateral aimed at integrating the three village identities within an overarching main brand for the development. Our print work for this ongoing project includes precinct brochures, stage plans, pricelists, on-site signage, press advertising and a billboard campaign.
Springtime Website
As part of a major brand redevelopment project, Telltale Media implemented a full redesign of the Springtime website in early 2014. While remaining anchored around the main Springtime brand, the site has been restructured to promote the individual characteristics and lifestyle benefits of each of the estate’s three distinct residential villages – Xavier, Central Park and Riverside. Site features include full mobile responsiveness, a database-linked registration capture mechanism and a fully integrated CMS to enable autonomous updating of latest pricelists and stage plans by the estate’s sales staff.