Ideasetc is a monthly magalogue (that’s content marketing-speak for a magazine/catalogue hybrid) created and produced by Telltale Media on behalf of national pharmacy group, healthetc pharmacies. It uses magazine-style product descriptions and thematic editorial to advance general health and wellbeing around a seasonal cycle of product promotions.
Australia is one of only eleven countries in the world where life expectancy for both men and women is 80 years or over.
Healthetc Brand Identity
Healthetcpharmacies is a retail brand operated by Melbourne-based pharmacy group, Pharmacy Alliance. Telltale Media provided complete branding services up to launch – from naming and logo creation to a range of printed collateral (catalogues, posters, calendars, leaflets, prescription wallets, business cards, stationery) and POS material that included store signage and various store interior design elements.