Ideasetc is a monthly magalogue (that’s content marketing-speak for a magazine/catalogue hybrid) created and produced by Telltale Media on behalf of national pharmacy group, healthetc pharmacies. It uses magazine-style product descriptions and thematic editorial to advance general health and wellbeing around a seasonal cycle of product promotions.

Healthetcpharmacies is a retail brand operated by Melbourne-based pharmacy group, Pharmacy Alliance. Telltale Media provided complete branding services up to launch – from naming and logo creation to a range of printed collateral (catalogues, posters, calendars, leaflets, prescription wallets, business cards, stationery) and POS material that included store signage and various store interior design elements.