Springtime is a new residential land estate in Perth’s southern corridor comprised of three residential villages – Xavier, Central Park and Riverside. Telltale Media have provided extensive marketing services to the estate since 2013, having been initially engaged to develop, design and implement an extensive re-branding across all collateral aimed at integrating the three village identities within an overarching main brand for the development. Our print work for this ongoing project includes precinct brochures, stage plans, pricelists, on-site signage, press advertising and a billboard campaign.
As part of a major brand redevelopment project, Telltale Media implemented a full redesign of the Springtime website in early 2014. While remaining anchored around the main Springtime brand, the site has been restructured to promote the individual characteristics and lifestyle benefits of each of the estate’s three distinct residential villages – Xavier, Central Park and Riverside. Site features include full mobile responsiveness, a database-linked registration capture mechanism and a fully integrated CMS to enable autonomous updating of latest pricelists and stage plans by the estate’s sales staff.
After marketing their initial land offering under a single brand, Springtime’s owners expanded their estate to incorporate three distinct residential villages – Xavier, Central Park and Riverside. Telltale Media were tasked with creating a brand identity for each of these three villages as well as redeveloping the main logo for the project. The result is a coherent family of three village logos that, through the repetition of the leaf motif, maintain a clear visual relationship with the estate’s master logo.