As part of a major brand redevelopment project, Telltale Media implemented a full redesign of the Springtime website in early 2014. While remaining anchored around the main Springtime brand, the site has been restructured to promote the individual characteristics and lifestyle benefits of each of the estate’s three distinct residential villages – Xavier, Central Park and Riverside. Site features include full mobile responsiveness, a database-linked registration capture mechanism and a fully integrated CMS to enable autonomous updating of latest pricelists and stage plans by the estate’s sales staff.