we like big blocks & we cannot lie

The first releases of Bletchley Park’s latest village, Lane Gardens, are being launched with a mulit-platform marketing and advertising campaign featuring¬†outdoor display, electronic direct mail, press and editorial, including a new edition of Park Life, the estate’s dedicated community newsletter. The campaign’s main hook is that blocks at Bletchley are getting BIGGER, reflecting the¬†recent shift towards larger land stock of 500-600sqm aimed at the family market. Coming soon to (West Australian) billboards and newspapers near you!