we like big blocks & we cannot lie

The first releases of Bletchley Park’s latest village, Lane Gardens, are being launched with a mulit-platform marketing and advertising campaign featuring outdoor display, electronic direct mail, press and editorial, including a new edition of Park Life, the estate’s dedicated community newsletter. The campaign’s main hook is that blocks at Bletchley are getting BIGGER, reflecting the recent shift towards larger land stock of 500-600sqm aimed at the family market. Coming soon to (West Australian) billboards and newspapers near you!