Western Australia Explorer is a 68-page biennial magazine promoting Western Australia as a ‘must-do’ destination to UK consumers. News, features and guidebook-style content, delivered in the tone of voice of a contemporary travel magazine, combine to inspire interest in WA’s extraordinary travel experiences – from swimming with the world’s largest fish to four-wheel driving in the Kimberley. For its creative excellence and effectiveness the magazine received a silver award at the UK Travel Marketing Awards, 2011.