After marketing their initial land offering under a single brand, Springtime’s owners expanded their estate to incorporate three distinct residential villages – Xavier, Central Park and Riverside. Telltale Media were tasked with creating a brand identity for each of these three villages as well as redeveloping the main logo for the project. The result is a coherent family of three village logos that, through the repetition of the leaf motif, maintain a clear visual relationship with the estate’s master logo.