Springtime is a new residential land estate in Perth’s southern corridor comprised of three residential villages – Xavier, Central Park and Riverside. Telltale Media have provided extensive marketing services to the estate since 2013, having been initially engaged to develop, design and implement an extensive re-branding across all collateral aimed at integrating the three village identities within an overarching main brand for the development. Our print work for this ongoing project includes precinct brochures, stage plans, pricelists, on-site signage, press advertising and a billboard campaign.
Author: telltale
Springtime Website
As part of a major brand redevelopment project, Telltale Media implemented a full redesign of the Springtime website in early 2014. While remaining anchored around the main Springtime brand, the site has been restructured to promote the individual characteristics and lifestyle benefits of each of the estate’s three distinct residential villages – Xavier, Central Park and Riverside. Site features include full mobile responsiveness, a database-linked registration capture mechanism and a fully integrated CMS to enable autonomous updating of latest pricelists and stage plans by the estate’s sales staff.
Springtime Logo
After marketing their initial land offering under a single brand, Springtime’s owners expanded their estate to incorporate three distinct residential villages – Xavier, Central Park and Riverside. Telltale Media were tasked with creating a brand identity for each of these three villages as well as redeveloping the main logo for the project. The result is a coherent family of three village logos that, through the repetition of the leaf motif, maintain a clear visual relationship with the estate’s master logo.
Bletchley Park Collateral
Bletchley Park is an established residential land estate in Perth’s southern corridor totalling over 1500 lots. Telltale Media have provided extensive marketing services to the estate since 2012, when we were engaged to develop, design and implement an extensive re-branding across all collateral. Our print work for this ongoing project includes precinct brochures, stage plans, pricelists and electronic direct mail campaigns.
Bletchley Park Website
As part of a wholesale brand redevelopment project, Telltale Media implemented a full redesign of the Bletchley Park website in 2013. The new site features high-quality commissioned photography (created to help communicate the tangible lifestyle benefits of the estate), an interactive village plan, registration capture mechanism and a fully integrated CMS to enable autonomous updating of latest pricelists and stage plans by the estate’s sales staff.
Agrinews Newsletter
Agrinews is a monthly newsletter emailed to clients of Bankwest’s Agribusiness division. Previously produced in-house, the title underwent an extensive redesign by Telltale Media to enhance engagement and accommodate additional editorialised content. These changes were achieved while preserving its core function as a source of timely information and analysis relating to domestic and international commodity market trends and movements.
Online Banking Guides
As part of a wide-ranging redevelopment of the Bankwest Business website, Telltale Media was engaged to refresh all existing product descriptions and add a new editorialised section featuring banking guides for small businesses. To assist Bankwest’s internal marketing team, we also produced a guideline document establishing criteria for the tone and structure of all content generated in-house.
Peter Pan World Arena Tour Website
Peter Pan The Never Ending Story is a live show produced by Belgian entertainment company, Music Hall, currently touring arena venues around the world. The website for the show features an innovative parallax scrolling interface that delivers a uniquely engaging experience for the user, immersing them in content-rich compartments filled with show-related stories, videos, audio clips and photos. Telltale Media conceived and created all content for the site, which has been rolled out in several languages in collaboration with our partners at Interceptor Media.
WA Explorer Magazine
Western Australia Explorer is a 68-page biennial magazine promoting Western Australia as a ‘must-do’ destination to UK consumers. News, features and guidebook-style content, delivered in the tone of voice of a contemporary travel magazine, combine to inspire interest in WA’s extraordinary travel experiences – from swimming with the world’s largest fish to four-wheel driving in the Kimberley. For its creative excellence and effectiveness the magazine received a silver award at the UK Travel Marketing Awards, 2011.
Experience Perth Advertorials
In 2012, Tourism Western Australia launched a nationwide campaign to promote Perth, Western Australia’s state capital, as a holiday destination to UK consumers. The ‘Experience Perth’ campaign featured advertorials in a number of high profile UK magazines and newspapers including Vanity Fair, Condé Naste Traveller, Tatler, The Guardian and The Sunday Times. Telltale Media created two versions of the advertorial, which were co-branded with Air Malaysia and Qatar Airways respectively.